Because someone has to say it.
When the Pet Food Industry Won’t Tell the Truth, We Will.
Research-driven reporting on pet nutrition, food safety, formulation, and regulation—because someone has to say it.
Hi, I’m Chelsea Kent—pet nutrition formulator, industry researcher, and advocate for transparency. I’m the co-founder and formulator of Solutions Pet Products, a fermented raw food company recognized as the gold standard in biologically appropriate pet nutrition. With more than 20 years of hands-on experience, I’ve formulated for both domestic and international manufacturers and developed the original herbal formulations that became the foundation of Solutions.
I’m also the founder of Hero’s Pets in Littleton, Colorado, and co-owner of ParsleyPet, a quantitative Hair Tissue Mineral Analysis (HTMA) company connecting nutrition, mineral balance, and metabolic health. As a nationally recognized educator and speaker, I focus on pet food formulation, processing, regulation, and food safety—breaking down complex science and industry systems into clear, evidence-based education.
This platform exists to pull back the curtain on pet nutrition and regulation, challenge misleading narratives, and deliver context where marketing often replaces truth—because someone has to say it.
The TruthChelsea Family of Businesses
Rooted in industry advocacy and evidence-based practice, the TruthChelsea family of businesses reflect a shared commitment to sustainability, ethical sourcing, biological alignment, and transparent education. Each venture is guided by the belief that honoring natural systems—through responsible formulation, research, and policy engagement—supports healthier outcomes for animals, humans, and the ecosystems we depend on.
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